Skip to content
Lotsmith

The workflow

From inventory to a published campaign.

Six steps. You start it and you finish it. Lotsmith builds the marketing in between, and prepares it for every channel you publish to.

  1. 01

    Import your inventory

    Connect your website or upload a file. Your whole lot comes in, photos included.

  2. 02

    Lotsmith reads each vehicle

    Year, make, model, trim, mileage, price, and how long it has been listed. Every fact comes from your inventory.

  3. 03

    A marketing strategy is set

    Available

    Before any copy, each vehicle gets a plan: who the buyer is, the strongest angle, and the trust signals that close.

  4. 04

    The marketing assets are built

    Available

    A complete package: a headline, the listing copy, and a clear call to action, in the voice of a salesperson who knows the vehicle.

  5. 05

    You review it

    Always yours

    Read it, edit anything, and approve. Nothing goes out until you say so.

  6. 06

    It gets published

    In progress

    Approved assets are prepared for each destination and sent out. Craigslist is the first channel, with more on the way.

After publishing comes monitoring and renewal, so a live post never quietly goes stale. Both are on the roadmap.

That is the whole workflow.

Request a demoRead the FAQ

Inside Lotsmith

One truck, all the way through.

Follow a single F-150 through the system: its brief, its campaign, your review, and the post it becomes.

lotsmith · marketing brief

2019 Ford F-150 XLT SuperCrew 4x4

The buyer
A work-truck shopper replacing a tired half-ton.
The angle
Capability, backed by a clean history.
Trust signals
One owner · Clean Carfax · Serviced on the lot
Priority
34 days on the lot. Market it this week.
1. The marketing brief: the strategy for a vehicle before any copy is written.
lotsmith · campaign

Headline

A one-owner F-150 that still pulls like new.

Listing copy

Clean Carfax, a 3.5L EcoBoost, tow package, and fresh tires. Serviced and inspected right here on the lot, and ready for work on Monday…

Call to action

Come drive it this week. Ask for the sales desk.

2. The generated campaign: headline, listing copy, and call to action, ready to read.
lotsmith · dealer review

Your edit

Clean Carfax, a 3.5L EcoBoost, tow package, and fresh tires new tires in March. Serviced and inspected right here on the lot…

Save editApprove & publish

Only the dealer can approve

3. Dealer review: edit anything, then approve. Nothing publishes without you.
lotsmith · publishing

Prepared for Craigslist

2019 Ford F-150 XLT SuperCrew 4x4 - $28,450 (one owner, clean Carfax)

  • Categorycars & trucks, by dealer
  • Photos12 attached, marketing-ready
  • StatusApproved · ready to post

Craigslist first · more channels on the way

4. Publishing: the approved campaign, formatted and prepared for each destination.

The platform, in the open

Where Lotsmith is, and where it is going.

Craigslist is the first place Lotsmith publishes, not the whole of what it does. This is a marketing platform being built in stages. Here is what ships today, what we are building, and what is next.

Available today

Shipping
  • Marketing intelligence
  • Professional listings
  • Photo enhancement
  • Dealer review

In progress

Building
  • Craigslist publishing

Planned

Planned
  • Facebook Marketplace
  • Google Business
  • Landing pages
  • Email
  • SMS

See it on your lot

Watch it build a campaign from your inventory.

Bring a few real vehicles. We will show you the marketing campaign Lotsmith builds for each one, live, and you tell us if it holds up.

Request a demoJoin early access